Meet our team of professional stylists
SoftMeasure was founded in 2020 with a simple mission: to make professional styling advice accessible to everyone. We believe that personal style is a powerful form of self-expression and that everyone deserves to feel confident in their clothing choices regardless of budget, body type, or lifestyle.
What began as a small styling consultancy has grown into a comprehensive resource for fashion advice, trend analysis, and practical styling tips. Our team combines decades of industry experience with a passion for helping individuals discover and refine their personal style.
At SoftMeasure, we approach fashion with inclusivity and sustainability in mind. We understand that style is deeply personal, and our goal isn't to dictate trends but to empower you with the knowledge to make confident styling decisions that authentically reflect who you are.
We're committed to demystifying the world of fashion and making style accessible to all. Our approach combines:
Our diverse team of stylists brings a wealth of experience from various sectors of the fashion industry. Together, we offer a comprehensive approach to styling that combines technical expertise with creative vision.
Senior Stylist
With over 15 years in the fashion industry, Emma specializes in capsule wardrobe development and sustainable styling. Her approach focuses on versatility and timeless elegance.
Color Specialist
Sophia's background in color theory and visual arts informs her unique approach to wardrobe color analysis. She helps clients discover their most flattering palette and use color psychology to their advantage.
Editorial Stylist
With a background in fashion journalism and editorial styling, Daniel brings a creative eye and trend forecasting expertise to our team. He specializes in translating runway trends into wearable everyday looks.
Personal Stylist
Jessica specializes in body-positive styling and helping clients dress for their unique shape. Her compassionate approach makes clients feel comfortable while discovering styles that make them feel confident.
Fashion Technology Specialist
As our tech expert, Michael bridges the gap between fashion and digital innovation. He oversees our virtual styling services and develops tools to enhance the online styling experience.
We believe personal style should be an authentic expression of who you are, not a reflection of fleeting trends or external expectations.
Style is for everyone. We create content and provide services that respect and celebrate all ages, body types, gender identities, and cultural backgrounds.
We advocate for mindful consumption, quality over quantity, and environmentally responsible fashion choices.
We believe in empowering through knowledge, sharing styling principles that help our audience make confident fashion choices.
One-on-one consultations tailored to your unique style goals, body type, and lifestyle needs.
Comprehensive review of your existing wardrobe to maximize its potential and identify strategic additions.
Guided shopping experiences to help you make confident, strategic purchases that enhance your wardrobe.
Remote styling services including video consultations, digital lookbooks, and personalized shopping guides.